Wikileaks and twitter

A few hours ago, I just read this tweet post from @wikileaks:

"WikiLeaks to release CIA paper tomorrow." (http://twitter.com/wikileaks/status/22034092550)
What does that mean? Is wikileaks an open project aimed to protect the free press and essential information leakers? Is it really only meant to provide free information of public interest? (http://wikileaks.org/wiki/WikiLeaks:About) Then, why are they playing such a marketing trick? With that tweet, all Wikieaks is doing is advertise itself, like a typical TV show. Playing the expectations game.

Wikileaks is becoming more and more a common media outlet, with an editorial line, its own interest and regular shows.Just like CNN. I think that tweet is just another clue of this.

Is that bad? Not necessarily. But is it worth of its foundation ideals? That, it is not for me to answer.